On 22 December, the music video for 'Phoner to Arizona', which consists of a compilation of footage and images taken from the tour and the phase, was posted on YouTube as a way to promote the album. The album was first announced on 20 December 2010 as a holiday gift to fans. American singer-songwriter Pharrell Williams of N*E*R*D recorded a track with Albarn while touring together which did not appear on the album. Mick Jones and Bobby Womack appeared on the previous Gorillaz album Plastic Beach, as did Paul Simonon, who also worked on Albarn's project The Good, the Bad & the Queen. The album includes four guest artists, three of which have worked with Albarn before. If I left it until the New Year to release it then the cynics out there would say, 'Oh well, it's been tampered with', but if I put it out now they'd know that I haven't done anything because I've been on tour ever since.' I just did it day by day as a kind of diary of my experience in America. I didn't write it before, I didn't prepare it. Albarn said of the recording: 'I literally made it on the road. Other instruments used included a Korgvocoder, a ukulele, a microKORG, an Omnichord, a Minimoog Voyager, a Melodica, a guitar, a piano and a Korg Monotron. The entire album was recorded on group co-founder Damon Albarn's iPad over the course of 32 days during the North American leg of the Escape to Plastic Beach World Tour in October 2010 and mixed in England by Stephen Sedgwick.

It charted in various countries and peaked at number 24 on the Billboard 200. Critics enjoyed the experimental qualities of the album but believed that it lacked the feel of previous Gorillaz albums. The album features fewer guest artists than previous Gorillaz albums collaborators include Bobby Womack and Paul Simonon of The Clash. The album was first announced on 20 December 2010 and officially released on 19 April 2011. It was recorded during the North American leg of the Escape to Plastic Beach World Tour. The Fall is the fourth studio album by British virtual bandGorillaz.

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